History of Music Videos: Infographic

 

NEA - Health Magazine

Health magazine:

For both magazine covers I would like to include a diverse cast to promote diversity and inclusivity so that my magazines don’t end up being targeted towards specific audiences but made for everyone. For magazine covers one I would like to focus on curly hair (particularly in black ethnic groups) and how that can be portrayed beautifully and not just a struggle that must be overcome.

- Magazine Cover One: Hair Care

- Magazine Cover Two: Skincare or Healthy food habits 

Media NEA Initial Ideas

Goodwin and Dyer Theories:

Goodwin’s Theory of Music Videos: Is the basic steps of what makes a good music video and the styles and conventions needed to make it effective, and appeal to audiences. This is done through genre characteristics, Lyrics and visuals, Music and visuals, Close-ups and Motifs and Intertextual references.

Dyer’s Star Theory: Richard Dyer decodes his Idea of the star blueprint. He says there are three things that make a star a star. 1. The star is manufactured to entertain audiences and constructed to please audiences as well. 2. The star becomes a commodity and becomes a product that people constantly buy into through CD’s, merch etc. 3. The star represents an ideology that there audience simultaneously aligns with. 

 Laufey: Snow White

https://www.youtube.com/watch?v=LeG3jPeeMec

Goodwin’s Theory in Snow White by Laufey:

Genre characteristics is shown through the melancholic mood kept throughout the music video and how Laufey is known for her soft, yearn full music which is kept and filtered throughout all of her songs. Lyrics and Visuals are shown particularly when she says then line ‘But mirrors tell lies to me, My mind just plays along’ and she simultaneously hold up a mirror and looks at her own reflection which amplifies the meaning of that lyric. Music and Visuals are shown with the frequent close-ups on Laufey particularly when talking about her mind and aspiration, as if the audience is looking into her mind. In terms of Close-ups and Motifs throughout the music there is constant reference to Laufey looking at her reflection which reflects the meaning of the song and the message she is trying to convey. Lastly, with Intertextual references the song as a whole is called ‘Snow White’ and is a reference to the first Disney princess is said to embody the idea of ‘perfectness’, this is shown through the lyric “Her skin is so fair” which is reference to the story where Snow White is said to have skin “as white as snow”. Furthermore while Laufey is saying this line she is lying against the snow.

Billie Eillish: My Future

https://www.youtube.com/watch?v=Dm9Zf1WYQ_A

Dyer’s Theory in My Future by Billie Eillish:

Dyer argues that there are three things a person/celebrity must do in order to become a ‘star’. 

1. Is the person is carefully manufactured to entertain and relate to audiences; When Billie Eillish first debuted at the age of 13 she had represented the brand of being a ‘real’ teenage girl which was atypical as she didn’t try to make herself seem perfect but rather relatable which seemed to appeal to her target audience f teenage girls more. 

2. Then the star is presented as a commodity, meaning they are effectively sold through their merch and music. We see this through Billie with her perfumes, her clothing, vinyls etc. 

3. Lastly she is represents an ideology of accepting ourselves and living as our true selves and not conforming to societal expectations. 

Dyer argues that there is something called ‘The Paradox of the Star’ where the star must be ordinary and relatable as well as extraordinary so they look like a star. This is represented through Billie Eillish song ‘My Future’ as the lyrics “I just wanna get to know myself” and “But aren’t I someone”; make her seem relatable to her target audience of teenager girls. But simultaneously the fact she is an artist with 89.9M monthly listeners makes her seem so great and extraordinary. 

Big Issue Front Cover

 

Paul Gilroy’s - Post-Colonial theory

 

 

New things I found while reading Dixon’s interpretation of Gilroy’s theory:

- Gilroy argues that many representations of black people after the Second World War - marginalised the black community from the outset - constructing them as a ‘racial other’ in the predominantly white world of 1950s Britain.

- Black immigrants were perceived as ‘swamping’ the white communities of Britain.

- Gilroy argues that Post-War racism is a covert attempt to recover the social order of Empire England.

- Gilroy suggests that Albion England (England created by media) is nothing more than a distracting fantasy that distracts from the realities of what Britain is truly like. 

Key Vocabulary:

- Albionic nostalgia: A representation of Englishness that is marked by nostalgia and generally produces a whitewashed version of an idealised/imagined rural England. 

- Civilisationism: A stark representation of the world in which Western democracy is pitted against extremist others. 

- Cosmopolitan conviviality: A term that describes real-world multiculturalism and the high levels of racial harmony that mark most people’s day-to-day existence. Conversely, the media portrays racial disharmony as the norm. 

- Postcolonial melancholia: A term used by Gilroy to describe the deep-rooted shame felt because of the loss of the British Empire. That loss is deflected through media nostalgia and a widespread anxiety surrounding British identity. 

Challenging Gilroy’s Thinking:

- It could be argued that Gilroy’s theory presents an overly critical view of the UK media, zoning in on the problematic representations constructed by producers in the past. To counter this one might say that today’s mainstream media takes a more complex view of race-relations resulting in rarer instances of the kinds of racial binaries reported by Gilroy. 

- It also might be argued that more traditional or right-wing producers have evolved their approach to target more ‘woke’ subjects critiquing proponents of gender, race and ability diversity as today’s ‘others’ to a civilised traditional Britain. Such stories often name trans or climate activists as swamping influences, citing critical race theory as a corrupting social force. 

Reading this chapter has given me more of an insight into the history behind Gilroy’s theory and what he is trying to stop/spread awareness of. However, it has also shown me that the theory is not necessarily representative of all parts of Britain or the media and that it is important to remember that this dosen’t apply to everyone. 

Media Magazine - ‘Celebrity Lockdown’

   

I read the Media Magazine’s article on Covid-19 specifically concerning celebrities and how they spent their time. The article firstly talks of how the years of Covid-19 changed the way humans interact as a whole and as how we all possibly felt lost and unsure how to navigate this new ‘normal’. Many celebrities aimed to come across a relatable to the general public during lockdown, as well as explaining how serious of a problem Covid-19 really was. One of the celebrities who did this was ‘Veteran Pop Star Madonna’, how ever the point of her video was undermined by the mise-en-scène as in the video she was laying naked in a bath with rose petals. Another celebrity who was criticised for their response to Covid-19 was television host Ellen DeGeneres as she referred to be locked away in our house during lockdown was like our own personal jails, however people were unpleased with her video as she lives in a multi-million dollar house which doesn’t come across as a jail to ‘normal’ people with ‘normal’ houses. 

This article does also cover the good that came from celebrities during lockdown such as fun, interactive TikToks from famous celebrities such as Florence Pugh, Jack Black etc. Regular talk shows that people frequently indulge in such as ‘James Corden’s’, ‘Jimmy Fallon’s’ and more took a more domestic setting so that they could continue entertains people from their own homes. And the idea of these hosts as ‘family men’ made them come across as more humane and likeable for audiences. And as new media was on hold during lockdown, celebrity participation was attractive as audiences were looking for new content which is shown through the cast of Hamilton doing an online Zoom performance so that everyone could enjoy. 

This article concludes that Celebrities during Lockdown had a majorly positive effect as they enabled people to forget the horrible thing happening in the world at the time but. It’s important to not fail to remember  that this did enhance the idea of par-asocial relationships becoming more normalised over the internet and people losing touch with reality which backs up Baudrillard’s Postmodernist theory. 

Beauty Advert :

The task here was to take a picture at home of a beauty product and play around with photoshop to make an advert. I chose to take a picture of my perfume using my phones flashlight in order to make the actual perfume liquid and bottle look better. This was my second time using photoshop and I still felt a bit unsure on how to approach my advert. But I decided to individually select flowers and place them strategically as the background of my advert and then cut out my product image and placed that on top. I am happy with the outcome of this piece but if I were to improve it I would make the perfume less bright compared to the background of the image.