Health magazine - Initial Ideas:
For both magazine covers I would like to include a diverse cast to promote diversity and inclusivity so that my magazines don’t end up being targeted towards specific audiences but made for everyone. For magazine covers one I would like to focus on curly hair (particularly in black ethnic groups) and how that can be portrayed beautifully and not just a struggle that must be overcome.
- Magazine Cover One: Hair Care
- Magazine Cover Two: Skincare or Healthy food habits
Target Audience:
A primarily 16-25 year old, middle and up-market audience of people who like to be engaged.
Middle and up-market audiences are typically educated, affluent customers seeking quality, sustainability, and exclusive experiences. They have high educational and cultural capital.
Demographic: ABC1 – upper middle class– lower middle class. Interests in the arts, finance, travel etc.
Therefore magazines must seem unique and as though it is only made for a select few in society, they must promotes ideas of luxury. Must put emphasis on quality of product being sold, exclusivity and craftsmanship.
Media language: High-quality imagery, dry humour, intellectual etc.
Interested magazines and newspapers such as: Vogue, National Geographic, The Guardian, The telegraph etc.
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